Success Spotlight: Keith Collins II

What actually separates top-performing agencies from everyone else? It’s not luck and it’s not just leads. It’s the systems behind how they hire, structure, and grow their teams. We sat down with Keith Collins II, who helped take a district from one of the smallest to one of the top 3 in the nation, to break down exactly how it was done. In this session, you’ll see how focusing on the right foundations can completely change your results. Keith Collins II has been with Farmers for the last 13 years. He has been a President's Council Agency Owner in St. Louis and a President's Council District Manager in Minnesota. Over the past 5 years, he has taken a district in Minnesota from the 4th smallest to one of the top 3 districts in the company. The key pillars being built around staffing, infrastructure, leads, and systems that will help the Northeast states rise to the top in the nation. He is going to bring enthusiasm, relentless effort, and new ways of doing things. His biggest goal is to put more money in the pockets of agency owners and help them live better lives that align with their goals. The only caution is that our standards will continue to rise far beyond what the company requires—because we’re here to lead the way.