Cognitive Dissonance: The Real Reason They Won't Say Yes (And How To Win Them Over)

Ever wondered why people say 'no' even when saying 'yes' is clearly in their best interest? In this video, guest speaker, and celebrated author & psychologist Owen Fitzpatrick (https://owenfitzpatrick.com) unpacks the C.R.U.E.L. science behind resistance: Cognitive Dissonance, Reactance, Uncertainty, Emotional Response, and Logical Objections — the five psychological forces that make people dig their heels in. You'll learn: ⏱ 0:00 — The cult that proved cognitive dissonance is real (Leon Festinger's famous study) ⏱ 5:47 — Reactance: Why taking something away makes people want it MORE ⏱ 7:46 — The brain as a prediction machine and why uncertainty kills decisions ⏱ 9:14 — Affective realism: We see what we FEEL, not what's there ⏱ 11:27 — Why smart people believe dumb things (dysrationalia) And most importantly — exactly what to say to overcome each one. This is the psychology behind the words. ************** 📙 Purchase the Exactly What to Say Book https://bit.ly/3IqTstz 🍎 Real Estate Agents Learn Firsthand https://bit.ly/ExactlyAcademy ✅ Take The Test: How Much of an Effective Communicator Are You? http://bit.ly/3Ijgz9u 🙋🏻‍♂️ Want to know more about Phil M Jones? Watch this video http://bit.ly/46nIJb9 #CognitiveDissonance #PsychologyOfPersuasion #ExactlyWhatToSay #Reactance #InfluenceAndPersuasion #ObjectionHandling #SalesPsychology #BehavioralScience #OwenFitzpatrick #PhilMJones #CommunicationSkills #NegotiationSkills