How Celigo and Amazon reinvent supply chain operations

65% of brands fail to consistently hit delivery promises during peak season. Nearly half of online shoppers abandon their cart the moment they see a shipping fee. And 70% of consumers say they wish every retailer offered a Prime-like experience. The gap is infrastructure — specifically, the missing connection between where orders come in, where inventory lives, and how fulfillment gets back to the customer. In this session, Jeremy (Principal Solutions Consultant, Celigo) and Derek (Senior Partner Development Manager, Amazon Supply Chain Services) walk through exactly how brands close that gap: using Amazon Multichannel Fulfillment as the logistics layer and Celigo as the integration backbone that connects it to every sales channel in your stack. ▸ Why 65% of brands miss peak delivery windows — and what the top 35% do differently with their fulfillment infrastructure ▸ How Amazon Multichannel Fulfillment works: one inventory pool, one logistics network, fulfilling orders from Shopify, TikTok Shop, marketplaces, and D2C — with 1–3 day delivery speeds ▸ The three integration flows every brand needs: order sync into MCF, inventory management across channels, and fulfillment tracking back to the storefront and customer ▸ Where multichannel architectures break down — siloed data, manual order routing, inventory that doesn't sync — and what that costs in support tickets and customer trust ▸ How Celigo's AI onboarding (templates, Celigo Ora, and CLI + MCP via Claude Code) cuts integration setup from six-plus weeks to a fraction of that time ▸ Why supply chain can be a revenue lever, not just a cost center — and how the Amazon MCF fast badge boosts both conversion rates and ad click-through ▸ Real-world example: how Therabody used Celigo to eliminate seasonal headcount, connect FBA + FBM + third-party marketplaces, and scale through peak without operational chaos Live demo: building a NetSuite ↔ Amazon MCF inventory sync via Celigo CLI and Claude Code. ━━━━━━━━━━━━━━━━━━━━━━ CHAPTERS ━━━━━━━━━━━━━━━━━━━━━━ 00:00 Introduction — Jeremy Erwin & Derek Majewski 01:30 The three numbers every ecommerce brand needs to hear (Amazon research stats) 03:30 Six operational pain points killing multichannel growth today 07:30 Poll: What's your biggest commerce ops challenge? 09:00 What Amazon Supply Chain Services is — and why it's open to your business now 11:00 Amazon MCF: reduced warehousing overhead, one network, 1–3 day delivery 13:30 Amazon's end-to-end logistics architecture: freight, distribution, last mile 15:00 The integration gap — why MCF only works if your systems talk to each other 17:00 Three Celigo integration flows: order sync, inventory management, fulfillment tracking 19:45 AI-powered onboarding: templates, Celigo Ora, and CLI + MCP 22:30 Live demo: building NetSuite ↔ Amazon MCF inventory sync via Claude Code 26:30 Where the architecture typically breaks down — and the weakest link 28:30 Customer story: how Therabody eliminated seasonal hiring with Celigo + Amazon 31:30 One platform for omnichannel commerce: EDI, ETL, agents, MCP servers 33:30 Revenue impact: 64% of brands saw revenue lift with 1–2 day delivery 35:00 Next steps: figuring out if MCF is right for you 37:30 Q&A — smaller businesses, FBA + warehouse hybrid routing, API throttling 🚀 Never miss Celigo Sessions: https://www.celigo.com/webinar_series... 👉 Get a demo: https://www.celigo.com/request-a-demo/ #Celigo #AmazonMCF #MultichannelFulfillment #iPaaS #IntegrationPlatform #EcommerceAutomation #NetSuite #AmazonSupplyChain #CeligoOra #SupplyChainAutomation #TikTokShop #Shopify