Rivian Is Betting Big On This $45K SUV

Rivian's share price has plunged about 85% since going public in 2021. Now, the EV maker is betting its future on a new vehicle: Rivian R2, a midsize SUV for $45,000. Founder and CEO, RJ Scaringe, gives CNBC’s Robert Ferris an exclusive look at the new, more affordable electric vehicle, hoping to turn the company around and compete with the likes of Tesla. Chapters: 1:37 Chapter 1 - Launching a new EV brand 4:00 Chapter 2 - Rivian R2 6:26 Chapter 3 - All in on autonomy 9:21 Chapter 4 - R3 and expansion plans 10:55 Chapter 5 - Challenges Produced, Shot and Edited by: Andrew Evers Reporter: Robert Ferris Senior Director of Video: Jeniece Pettitt Supervising Producer: Tala Hadavi Animation: Emily Park Additional Footage: Getty Images, Rivian » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work with AI? Sign up for CNBC's new online course, Beyond the Basics: How to Use AI to Supercharge Your Work. Learn advanced AI skills like building custom GPTs and using AI agents to boost your productivity today. Sign up today: https://cnb.cx/4qKBe6H Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Rivian Is Betting Big On This $45K SUV