The Games of Product Engagement: Attention, Transaction, and Productivity | Sandhya Hegde

• What engagement game are you playing? The answer to this question helps define the right North Star for your SaaS product. Sandhya Hegde, General Partner at Unusual Ventures, discusses how to build an engagement ladder within your product to drive significant growth for your product-led business. Learn three games of product engagement, each with its unique metrics and goals, aligning with different business models. || Key Takeaways || • Attention, transaction, and productivity are three engagement games. • Your North Star metric depends on the engagement game your company is playing and its unique strategy. • Foster collaboration and focus on value-driven approaches to drive growth. || Additional Resources || How to Define, Measure & Improve SaaS Customer Engagement → https://productled.com/blog/saas-cust... How to Build a Bulletproof PLG Strategy [+ Defining Your North Star Metric] → https://productled.com/blog/product-l... Learn more about PLG by reading the bestselling book: Product-Led Growth: How to Build a Product That Sells Itself → https://productled.com/book/product-l... ||Stay Connected || Don't forget to subscribe to our channel and follow us on LinkedIn and Twitter for many more product-led growth tips! LinkedIn:   / productledinc   Twitter:   / productled   SUBSCRIBE to become great at Product-Led Growth!    / productled