Bad hair days can be hard to fix, but nothing beats a media plan glow-up.

To address intensifying competition, hair care brand ‪@Olaplex‬ revitalized its media strategy by leaning into a YouTube-first strategy with Video Reach Campaigns & Demand Gen. This strategic shift enabled Olaplex to both create demand and build long-term equity, resulting in: ✅ Surge in brand awareness ✅ 93% increase in Search Lift