Further 'Quantitative & Qualitative' Research Considerations (Part 2)

This lecture builds on the 'Quantitative - Qualitative' 'Part 1' lecture. Overview of Presentation: Quantitative Research Methodology - The 'Scientific Method' (recap). Typical Report Structures for Quantitative and Qualitative Research. Quantitative verses Qualitative Research - The Pros and Cons. Primary verses Secondary Research - The Pros and Cons. Qualitative Research Strategies - Choices and Options. Examples of Data Collection methods (relating to Primary/secondary and Quantitative/Qualitative research).