The Restaurant Cheat Code Nobody Told You About, with Ellis Winstanley Chairman TRA
ChatGTM Podcast | Texas Restaurant Association Field Reporting Ellis Winstanley | Chairman of the Board | Texas Restaurant Association What if one of the best investments you could make in your restaurant wasn't a new piece of equipment, another software platform, or a marketing campaign? What if it was simply getting involved? Recorded live from the Texas Restaurant Association Marketplace in San Antonio, Michael Beck sits down with Ellis Winstanley, Chairman of the Board of the Texas Restaurant Association, entrepreneur, restaurateur, and owner of the iconic El Arroyo in Austin, Texas. Ellis shares his journey from restaurant operator to industry advocate, explaining how a simple membership benefit became the beginning of years of legislative work that helped shape policies supporting restaurants across Texas. From workers' compensation savings to alcohol-to-go legislation during the pandemic, this conversation highlights why industry advocacy matters more than most operators realize. The conversation also explores the incredible story behind El Arroyo's famous sign, how one creative idea grew into a nationally recognized retail brand, and why the strongest restaurant communities are built by operators who choose to get involved instead of watching from the sidelines. In This Field Report • How Ellis discovered the Texas Restaurant Association • The membership "cheat code" many operators don't know about • The story behind alcohol-to-go legislation in Texas • Why restaurant advocacy matters • Lessons learned during COVID • Building the iconic El Arroyo brand • How a rejected book became a successful publishing business • Why community is one of hospitality's greatest strengths About Ellis Winstanley Ellis Winstanley is the Chairman of the Board of the Texas Restaurant Association, an entrepreneur, restaurateur, and co-owner of El Arroyo, one of Austin's most recognizable restaurant brands. He is a passionate advocate for the hospitality industry and works alongside restaurant operators across Texas to strengthen the industry's future through education, advocacy, and community leadership. Learn more about the Texas Restaurant Association: https://www.txrestaurant.org/ Learn more about El Arroyo: https://elarroyo.com About ChatGTM Field Reporting The best conversations don't always happen in a studio. ChatGTM Field Reporting takes you inside the industry's leading conferences and trade shows, bringing you face-to-face with the operators, founders, innovators, and industry leaders shaping the future of hospitality. Follow the ChatGTM Podcast: ▶ LinkedIn Showcase Page / chatgtm-podcast If you enjoyed this conversation: 👍 Like the video 💬 Leave a comment 🔔 Subscribe 📤 Share it with someone passionate about restaurants and hospitality. #ChatGTM #TexasRestaurantAssociation #TRAMarketplace #FieldReporting #RestaurantLeadership #RestaurantIndustry #RestaurantOwner #HospitalityLeadership #RestaurantOperations #RestaurantBusiness #Hospitality #RestaurantAdvocacy #RestaurantTechnology #ElArroyo #SmallBusiness #Foodservice #TexasRestaurants #HospitalityIndustry #RestaurantCommunity #Leadership

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