Our Story - Droughtmaster Australia's Natural Wonder

When you consider Australia’s Natural Wonder, Uluru, the Great Barrier Reef and the Outback come to mind. There is another natural wonder and it lives, breathes, and feeds this country through drought, floods, and more: Droughtmaster Beef Cattle. ‘Our Story’ was launched 20 November 2020. The production showcases the history of the Droughtmaster, highlighting the key attributes of the breed – its adaptability and suitability to the Australian environment, its sustainability – and the importance of the entire supply chain in the brand’s future direction.