Do Not Duplicate - Go Skate Day

For Go Skate Day, APB and adidas Originals step into the next chapter of Do Not Duplicate with a closer look at the skaters shaping what comes next. Built around the adidas Do Not Duplicate Powerphase Puff pack, this story follows the shift happening in skate right now: the foundation laid by the ones before, and the next wave pushing it further with their own style, pace, and point of view. The future of skateboarding isn’t coming. It’s already here. Made by adidas for The Whitaker Group, the adidas Do Not Duplicate Powerphase Puff launches June 20 at 12 PM EST online and in-store at all APB locations.