Miguel Santos | O Problema Não É Produzir. É Não Saber Vender | EP14 Anti-Óbvio

In episode 14 of Anti-Obvious, Miguel Jóia Santos, CEO of ExportaMoz and specialist in international trade, exports, and private sector development, challenges two of the biggest illusions in the business world. "A comfortable position is not always synonymous with success." And he issues a warning that should concern any entrepreneur: "If the private sector doesn't work, the government won't create wealth." While many discuss the economy, few understand how it really works. Exporting is not about selling abroad. It's about creating value, connecting markets, and transforming opportunities into growth. If Mozambique has the resources to compete with the world, why do we continue to export potential instead of prosperity? This conversation will challenge how you look at entrepreneurship, industry, investment, and the role of the private sector in the country's future. #AntiObvioPodcast #MiguelJoia #ExportaMoz #Entrepreneurship #PrivateSector #Exports #Business