Cybersecurity, Marketing and Motorsport | Team BRIT Talks | Episode 05: James Alliband: Risk Ledger

In Episode 5 of Team BRIT Talks, we're joined by James Alliband, Head of Marketing at Risk Ledger, one of Team BRIT's newest partners. James shares the story behind Risk Ledger, how the British cybersecurity company has grown, and his own career journey into marketing. We also discover what drew Risk Ledger to Team BRIT, what the partnership means, and the role sport sponsorship can play in business. James also opens up about navigating life following his young son's ADHD diagnoses and the positive impact of motorsport and Team BRIT.