Eating MIXUE ICE CREAM New York City

Inside MIXUE ICE CREAM New York City 🎥 *Camera I use for filming – https://amzn.to/4rPWmtD Mixue has officially arrived in the United States. And this time, it’s New York City. In this video, I visit the newly opened MIXUE location in Koreatown at 32nd Street and Broadway to see what all the hype is about. Mixue is a Chinese ice cream and bubble tea brand that has quietly become the largest food and beverage chain in the world by store count, surpassing McDonald’s and Starbucks with over 45,000 locations globally as of early 2025. I go inside on a busy day to experience it firsthand and try the item that put Mixue on the map: the famous $1 ice cream cone. I also order their dark roast coffee to see how it compares, reveal the total cost, and give an honest review of both. Inside the shop, Mixue’s viral theme song — “I love you, you love me” — plays on repeat, so I ask an employee the real question: what’s it like hearing that song all day long? I also talk about Mixue’s rise from a small street cart in China in 1997 to a global phenomenon, their franchise-heavy business model, and how vertical integration (sourcing their own ingredients) helped fuel their rapid expansion. We get into: • Why Mixue has exploded in popularity with Gen Z • How meme culture and branding played a huge role • The Snow King mascot and the brand’s viral identity • How crowded the NYC location already is • The ongoing debate: how do you actually pronounce “Mixue”? This video is a full walkthrough, review, and first impression of Mixue’s New York City debut — and a look at a brand that’s likely going to keep expanding into major U.S. cities. If you enjoy exploring new global brands, iconic food spots, and real-world observations in New York City, consider subscribing and walking with me again soon. *As an Amazon Associate I earn from qualifying purchases. #nyc #newyork #mixue #mixueicecream