홀란의 유니폼 ‘맞춤 머리끈’, 한국 ‘끄네끼’가 시작이었네[온마이크]

Erling Haaland, the "monster striker" who led Norway to the quarterfinals of the 2026 CONCACAF World Cup, is making headlines as it has been revealed that the hair ties he wears during every match are actually from a brand that originated in Korea. According to the fashion industry, Haaland wears products from the Norwegian hair accessory brand "Knekki," matching the colors of his uniform for every game. The name "Knekki" is derived from "Kkeunekki," a Gyeongsang dialect word meaning thread or string. The brand's official website also states that Knekki was first developed and launched in Korea in 1987. Subsequently, "Bondeff," a Norwegian family-run accessory company that recognized the value of the product, acquired the brand in 2015 and expanded its business to global markets, including Europe. Notably, Haaland did not stop at simply using the products; he also invested directly in the brand in 2024 and became a shareholder. Ahead of the CONCACAF World Cup, the "Haaland Edition," featuring eight colors personally selected by Haaland, was also released. Inspired by the colors of Manchester City and the Norwegian national team uniforms, the hair tie features a special decoration engraved with Haaland's name, attracting the attention of football fans. Ahn Seo-jin, Reporter, Maekyung Digital Newsroom ([email protected]) Video Editing: Yang Sung-hoon #Haaland #Knekki #LongHairedHandsomeMan #Norway #WorldCup #2026 Back again! Subscribe to 'On Mic' ☞ https://bit.ly/2K9jr8c "We'll dump hidden, funny videos from your hard drive."