Mar Sánchez: cómo crear una marca cosmética desde cero

We've been led to believe that creating a cosmetics brand is a matter of inspiration, beautiful aesthetics, and social media. That if the packaging is striking and the branding is strong, the rest will fall into place. But no one talks about the years of silent vision. About manufacturing errors. About records, margins, and suppliers. About the pressure of leading in a saturated sector where everything seems to have already been invented. In this episode of Between Mothers and Goals, we speak with Mar Sánchez, founder of Wild Rain Cosmetics, a Spanish brand that was born with a clear idea: to unite science, effectiveness, and attitude without resorting to false promises, but above all, to support women with the values ​​of well-aging and self-care. This isn't just a conversation about skincare. It's a conversation about female leadership, brand identity, and what it truly means to build something from scratch in the beauty industry. In this episode we talk about: The moment in Miami that sparked the vision for Wild Rain What it means to create a brand with its own DNA and a panther symbol The true concept of well-aging versus the obsession with “anti-aging” The invisible challenges of starting a business in the cosmetics sector in Spain Manufacturing, positioning, margins, and tough decisions How a woman changes when she goes from having an idea to leading a company If you're thinking about starting a beauty business, if you have an idea that's been on your mind for years, or if you want to understand what goes into a well-built brand, this episode will give you perspective. Because creating a brand isn't just about selling products. It's about sustaining a vision when no one else sees it. 🔗 Follow us and become part of the community of entrepreneurial mothers: 📸 Instagram:   / entremadresymetas_   ▶️ TikTok:   / entremadresymetas_   🎧 Spotify: https://open.spotify.com/show/3Srz7oy...