Как Sony совершили революцию в музыке и потеряли всё / История бренда / ЧТИВО

Email is the primary channel through which malware penetrates corporate systems, threatening business IT security. Therefore, to ensure stable growth, it is crucial to ensure the security of not only endpoints and servers, but also other corporate network nodes, such as mail servers. Therefore, for companies with up to 1,000 devices, we have developed a comprehensive solution for protecting workstations and corporate email, as well as for secure mobile resource management—Kaspersky Endpoint Security for Business Advanced Plus https://lp.kaspersky.com/ru/advanced-... Advertising. JSC Kaspersky Lab, OGRN: 1027739867473, 125212, Moscow, highway. Leningradskoe St., 39a, Bldg. 2. erid: 2W5zFGj86Kb Passwork — the foundation of information security https://passwork.ru/chtivomag-pr The only password manager certified by the Federal Service for Technical and Export Control of Russia (FSTEC) according to the state register of certified information security tools as of June 2026. Advertisement. Passwork LLC, Taxpayer Identification Number (INN): 2901311774. erid: 2W5zFK9ttPb Arkhangelsk, Severnaya Dvina Embankment, Building 55, Block A, Floor 5, Office 4-N, Office 508/1 The most successful gadget of the 1980s was initially rejected by Sony management. The board of directors didn't understand the idea: why listen to music on the subway or while jogging? The company's founder, Akio Morita, had to threaten his resignation to push through the launch. A few years later, Time magazine called the 1980s the decade of the Walkman. Technically, Sony wasn't even the first—a portable player was built by German Andreas Pawel back in 1972, but it was laughed at at the time. Ten years later, Sony turned the gadget into a cult classic, selling over 200 million units to date. The word "walkman" became a household word and rightfully earned a place in the Oxford English Dictionary. In the USSR, such a player was unobtainable—it had to be imported from abroad or purchased at special stores with receipts, sometimes even traded for a used motorcycle. How did Sony change the way we listen to music? Why did the first model have a button to turn the music down? What were the first players like? And how did the Walkman, which had taken over the world, eventually lose out to the iPod? Where to buy and read the new CHTIVO magazine // the new issue of CHTIVO magazine: https://chtv.ru/magazine More stories on the CHTIVO Telegram channel: https://t.me/chtvmag and on the website https://chtv.ru/ Contents: 00:00 Why a motorcycle was traded for a walkman in the USSR 00:31 Who invented the first music cassette 01:31 The Pressman portable voice recorder 02:28 How Akio Morita pushed through the release of the walkman 03:30 Useful advertising 04:32 The first Sony Walkman 05:04 Features of cassette players 05:58 Where did the name Walkman come from 06:34 Andreas Pavel and Stereobelt 07:37 Aggressive Sony marketing 08:31 The Walkman effect and the Oxford dictionary 09:16 Limited edition Sony Walkman models 10:54 Walkman in USSR 12:02 How Steve Jobs Invented the iPod For advertising inquiries, please contact: [email protected] Subscribe to CHTIVO: YouTube:    / @chtivomag   Telegram: https://t.me/chtvmag VK: https://vk.com/chtivomag Zen: https://dzen.ru/chtivomag Rutube: https://rutube.ru/channel/42773594/ CHTIVO Podcast: https://music.yandex.ru/album/33674942 CHTIVO Magazine Website: https://chtv.ru/ CHTIVO Jobs: https://chtivoyoutube.ru/