Stop Being Invisible: The LinkedIn Masterclass to Get You Hired | The Pay Off with Sylvia Jeffreys
It came in a midnight email, despite having just kicked some huge goals for her company, and just six weeks after returning from parental leave. Redundancy. Something that's being faced by people in their thousands right now. In this episode, Sylvia Jeffreys sits down with Natalie MacDonald. As a former business journalist and a founding member of the LinkedIn News Australia team, Natalie spent nearly a decade helping build the digital ecosystem that millions of professionals use every day. But when she faced a sudden redundancy while managing two small children and a tight family budget, she had to pivot fast—transforming a professional setback into a thriving portfolio career. Natalie shares her journey through career grief and how she bounced back, how you too can rebuild your career on your own terms, and how to leverage the tool so many of us know but so few of us have mastered: LinkedIn. You will learn: The quick operational and financial steps you need to take right after losing a job. Why the cost of invisibility is greater than the cost of 'cringe' when promoting yourself online. Easy profile tweaks to boost your digital storefront, from writing warmer headlines to hitting the right weekly posting frequency. And much much more. Find more from Natalie here: https://www.workingatit.com.au/ CHAPTERS: 00:55 - From sports reporter to international business journalism 03:35 - Landing a founding role at LinkedIn 06:13 - The midnight email: Facing redundancy 08:43 - Navigating costs 14:30 - Your redundancy survival kit 17:05 - How AI is changing the game for job applicants and recruiters 19:12 - Why the cost of invisibility is greater than the cost of "cringe" 21:31 - LinkedIn Masterclass: Headlines, profile photos, and settings 25:34 - The 4 content buckets you need to build a personal brand 27:47 - Why everyday professionals and founders are taking over the platform 31:49 - The digital protocol for networking and connecting online 39:03 - Building a portfolio career and knowing your financial worth 45:31 - How to find your trusted career "pit crew"
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