Jak oszukać mózg klienta (etycznie) - Psychologia sprzedaży w praktyce

Why do customers sometimes choose a cheaper, inferior option over a higher-quality one? 🤔 Do we really make 99% of our decisions automatically, without logic? And how is it possible that changing a single word in an offer can significantly increase click-through rates? In this episode, I talk with Joanna Barska – an entrepreneur who combines the science of human decision-making with 11 years of business experience and teaches brands to sell more… without pushy sales. 🚀 We discussed: 📌 How behavioral economics works and why we make most daily decisions on autopilot. 📌 How Netflix, Uber, and Starbucks use psychology to become the default option for customers. 📌 How to ethically use "shortcuts" to help customers make decisions. 📌 What mistakes do entrepreneurs most often make and how to make your campaigns truly work. This episode is full of practical case studies and real-life examples that will show you that sales psychology doesn't have to be manipulation—it's a tool for better understanding customers, their needs, and building lasting relationships. 💡 00:00 Introduction 04:00 Tell us about your "aha!" moment with your furniture company. How did customers choose cheaper competitors despite your superior quality? 10:26 Our brains make 35,000 decisions a day—that sounds incredible. How does this work in practice? 13:30 We make 99% of decisions automatically—does that mean rationality is a myth? 16:05 Is this manipulation or helping customers? 18:54 Tell us about how Netflix, Uber, and Starbucks use these mechanisms. What specific examples can you give? 23:32 You mention three Nobel Prizes—what behavioral economics discoveries have changed the way we think about sales? 27:00 "A font, a color, a single sentence can ruin an entire sale" - how is that possible? Do you have a specific example from practice? 30:47 You're talking about the "invisible Authority Code." What is it and why do some people have it and others don't? 33:27 How do you "establish" authority? What does it mean to "become the default option"? 36:35 Designing emotions sounds a bit like manipulation. Where is the line between influencing and manipulating? 38:55 Examples of "warming up" a community before a sale 42:54 You mention A/B testing where changing words increased click-through rates by 334%. What were those words and why did they work so well? 46:50 Limited availability - a marketing classic. But how do you do it without "jumping out of the fridge"? 50:09 Tell us about these two micro-campaigns that cost 218,000 PLN. What was the key to success? 55:30 What are the most common mistakes you see entrepreneurs make? What are they doing wrong, thinking they're doing right? 58:45 Can you overdo these methods? When do they stop working? 01:00:49 What will sales look like in 5-10 years? Will people be more resistant to these mechanisms? 01:02:25 What advice would you give to someone who has a great product but is afraid to "sell"? 01:04:48 Quick Questions 01:10:25 Conclusion Episode Guest - Joanna Barska -   / markaimozg   Want to create videos that grab attention? 🚀 Take part in video workshops for PLN 0 - https://agatakoman.pl/warsztat-solovi... This podcast can also be your promotional platform. Want to become a podcast partner? Contact us at: [email protected] Join the next podcast episode! https://docs.google.com/forms/d/e/1FA... Check out the social media and development platform for local businesses: https://klublokalnychfirm.pl My products and how I help: https://kamanmarketing.pl/agata-wspol... Contact the KAMAN agency: https://kamanmarketing.pl/?utm_source... #behavioraleconomics #onlineselling #sales