Google Analytics Attribution Model explained

Google Analytics Attribution modelling allows us to compare different models to figure out how they would impact our marketing attribution. In this video we’ll find out if Last Interaction, Linear, Time Decay or Position Based is the right fit for you. OUTLINE: 00:00 - Introduction 00:42 - Attribution concept 02:28 - GA Reports by transaction 03:35 - Multi-Channel Funnels Overview 05:48 - Model Comparison Tool 08:33 - Comparing attribution models 13:52 - Advanced attribution model 15:48 - Conclusion 🔗 Links: Google Analytics: https://analytics.google.com/analytic... 📄Read this Video's Guide: https://measureschool.com/google-anal... 🎓 Measure Masters Membership: https://measureschool.com/measure-mas... ❓ Take Our GA4 Quiz: https://measureschool.com/google-anal... FREE Tag Manager Course: https://measureschool.com/products/fr... FREE Analytics Course: https://measureschool.com/products/fr... 🔀 GTM Copy Paste - Our Chrome extension https://chrome.google.com/webstore/de... 🚀 Hire us: https://measureschool.com/services/?u... 📚 Recommended Measure Books: https://kit.co/Measureschool/recommen... 📷 Gear we used to produce this video: https://kit.co/Measureschool/measures... 📡 Our Live Streaming Software: https://restream.io/join/YXLM2 👍 FOLLOW US Facebook:   / measureschool   Twitter:   / measureschool   LinkedIn:   / measureschool