The Death of "Made in Germany"? Why Porsche is Moving to America
The Death of "Made in Germany"? Why Porsche is Moving to America For decades, Porsche has been the gold standard of "Made in Germany" engineering. But in 2026, the unthinkable is happening. After a catastrophic 2025 that saw Porsche’s operating profits collapse by a staggering 98%, the iconic brand is at a crossroads. Between a $810 million tariff bill from the US, a "demand chill" in China, and a messy retreat from its EV-first strategy, Porsche is now seriously considering building cars on American soil. In this deep dive, we explore the secret "Strategy 2035" realignment, the potential for Porsche to share a factory with Volkswagen's Scout brand in South Carolina, and why the 911 might be the only thing left that's truly German. Is this the end of an era, or the only way for the brand to survive a protectionist world?
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