Mulher, roupa e poder: como a gente escolhe o que veste

Getting dressed is always a political act. Women's clothing choices, especially in the workplace, are influenced by norms, social expectations, and gender inequalities. The relationship between fashion and career is marked by tensions and contradictions that raise important questions: why is women's clothing constantly the target of criticism, observations, and unwritten rules? And why do we so often feel like we're never "adequate" for work? At PUSH Finanças, an event in partnership with B3, we welcomed Thais Farage, a fashion consultant with a postgraduate degree in Aesthetics and Fashion Management from USP and author of the book "Mulher, Roupa e Trabalho – Como Se Veste a Desigualdade de Gênero" (Women, Clothes and Work – How to Dress Gender Inequality) to discuss how what we wear can be a tool for positioning and even open professional paths. In the conversation, powered by Shoulder, Thais offered a powerful reflection: clothing isn't just about aesthetics, it's also about strategy.