Chasing 100: How Adidas Killed Their Own Masterpiece

Adidas Chasing 100 project saw 5 men, try and run 100km in under 6 hours. Despite assembling a strong field, including the 100km world record holder Aleksander Sorokin, and actually achieving the mark, this event was a marketing disaster from Adidas. In this video, I explain why... MUSIC by:    / @scarim4936