Chasing 100: How Adidas Killed Their Own Masterpiece
Adidas Chasing 100 project saw 5 men, try and run 100km in under 6 hours. Despite assembling a strong field, including the 100km world record holder Aleksander Sorokin, and actually achieving the mark, this event was a marketing disaster from Adidas. In this video, I explain why... MUSIC by: / @scarim4936

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