How Kevin Butler Saved The PS3 | The Iconic Rebrand

Let's look back on the history of the Playstation 3 by reviewing it's stumble out of the gate, with out of touch pricing, and advertisements and how Sony corrected course with their best marketing campaign to this day. We will see how this change in approach boosted sales, and made PS3 one of the best consoles! How Game Graphics Improved on PS3 | Understanding CELL Processor    • How Game Graphics Improved on PS3 | Unders...   Timestamps 0:00 Intro 0:58 The PS3 Stumbled Launch 3:24 Play B3yond Campaign 7:09 The Rebrand (PS3 2.0) 8:09 Enter Kevin Butler 12:23 The Fall of An Icon 13:11 Lasting Impact (Final Thoughts) 14:28 Outro