Pharrell Williams: "Down In Atlanta" with Travis Scott & 30 Years in the Industry | Apple Music

Pharrell Williams connects with Zane Lowe to discuss his single “Down In Atlanta” with Travis Scott. Pharrell talks about how and why he crafted this groovy track specifically with Travis Scott in mind, what the process was like, and how he generally likes to work to push boundaries in all areas. Pharrell also reflects on 30 years since "Rump Shaker", his relationship with A Tribe Called Quest, and his feelings about enlightenment and creativity as he approaches his 50th birthday. Listen to Pharrell Williams on Apple Music: https://apple.co/PharrellWilliamsYT Subscribe to Apple Music: https://apple.co/AppleMusicYT Follow Apple Music: TikTok:   / applemusic   Instagram:   / applemusic   Facebook:   / applemusic   Twitter:   / applemusic   Watch more Apple Music: What’s New: https://apple.co/2VFatTU Apple Music Up Next: https://apple.co/2MLktXE Interviews: https://apple.co/32WnrPV What’s Trending: https://apple.co/2Meq89t Apple Music lets you listen to millions of songs, online or off, totally ad-free. Create and share your own playlists, get exclusive content and personalized recommendations, and listen to radio hosted by artists streaming live or on demand. http://apple.co/SUBSCRIBE #PharrellWilliams #TravisScott #AppleMusic