Digital Momentum Summit 2026 - Keynote: Creating Digital Momentum

In this keynote session, Scott Snowden of ‪@flywheelstrategic‬ is joined by John Paler of E3 Omni, Kendra Johnson of The Venned Group, and Rob Manne to introduce the Digital Momentum Project, a research initiative designed to better understand how organizations are navigating digital pressure, AI adoption, operational change, and the gap between activity and meaningful progress. The conversation begins with a central challenge: many organizations know how to “do business digitally,” but fewer have fully evolved into digital businesses. Drawing on original research from business and digital leaders, the session explores where organizations are focusing their strategic attention, where investment is flowing, and what may be preventing teams from building sustainable momentum. Key themes include: The difference between digital activity and digital momentum How organizations are balancing revenue growth, efficiency, and AI adoption Why investment in tools is outpacing investment in workforce capability The pressure organizations are feeling from technology, market uncertainty, and AI Why readiness and confidence are lagging behind digital ambition The role of team dynamics, leadership, and culture in successful adoption How clarity, alignment, and meaningful metrics help turn effort into progress The shift from experimenting with AI to embedding it into practical workflows This keynote sets the foundation for a day of practical stories, strategic discussion, and real-world examples focused on helping organizations move forward with greater purpose, confidence, and commercial impact. Learn more about Flywheel Strategic: https://www.flywheelstrategic.com Learn more about the Digital Momentum Summit: https://dxmomentum.com #DigitalMomentumSummit #DigitalMomentumProject #FlywheelStrategic #AIAdoption #DigitalStrategy #DigitalTransformation #RevenueOperations #Leadership #OrganizationalChange #B2BStrategy