Pt 4 — Learn how to create a stunning Monogram Logo — Concept Generation Sketching

View other course & download resources here; https://www.jmgraphicdesign.com/learn... Monograms aren’t a trend—they’re one of the most timeless, effective ways to identify a brand. In this class, I demystify what a monogram logo (lettermark) really is and show you how to consistently create elegant, distinctive marks that express brand values. We’ll move end-to-end: finding smart inspiration, sketching, digitising, and refining with precision so your forms feel intentional at any size. You’ll learn a repeatable workflow with practical shortcuts—how to align stems and counters, balance white space, harmonise angles and curves, and apply optical corrections that separate amateur from professional. We’ll cover lockups (solo mark vs wordmark pairing), spacing rules, versatility checks (favicon, stamp, packaging), and export-ready deliverables. The class project is simple: follow along to create your own monogram—either a portfolio piece or a real client concept—and share it for feedback. Tools are flexible (Illustrator, Figma, Affinity), and I’ll point out time-saving techniques at each stage so you can move faster without sacrificing quality. By the end, you’ll have a polished monogram, a clear process, and the confidence to deploy lettermarks across brand systems. ---------------------------------------------------------------------------------------------------------------------- Beautifully crafted Brand Identity Design. I’m a brand identity designer based in london, but enjoy working with clients globally. I specialise in creating luxurious, high end branding (that includes logo design) for boutique businesses, alongside high end brand identity for corporate clients. As a web designer, it’s a real advantage to then draw directly on assets created in the brand identity phase, bringing the brand vision together as a whole; with nothing lost in translation. The videos on this channel are designed to teach Designers & Business owners useful skills to level up their design efforts. Like what you see? Book a free discovery call & see if I can help you with your next project JM Graphic Design Brand Identity | Logo Design | Web Design | From a London Studio https://www.jmgraphicdesign.com See my portfolio at https://www.jmgraphicdesign.com #graphicdesigner #brandidentity