How the Tobacco Industry Targets Communities and Why This Coalition Matters | Thomas Lindi Speaks.

The tobacco industry continues to target vulnerable populations through aggressive marketing, policy interference, and tactics designed to sustain nicotine addiction. Thomas Lindi, CEO of the Kenya Tobacco Control Alliance (KETCA), discusses how the industry targets communities, particularly young people, and explains why strengthening civil society action is critical to protecting public health. He highlights the importance of collective advocacy through the Kenya Tobacco Nicotine Tax Coalition (KTNTC), which works to strengthen the capacity of civil society organizations, support health-driven tobacco and nicotine tax reforms, and shape national dialogue on tobacco control and sustainable development.