Inside the world of Influencer Marketing with @Pranavpun | Founder of OpraahFx

Influencer Marketing. A rapidly growing Industry. I sit down with Pranav, Founder of OpraahFx, one of the first Influencer Marketing Agencies in the country to talk about the rise and evolution of Influencer Marketing. We talk about how Influencer Marketing campaigns get executed, how much do creators get paid, his decision to focus on Gaming Creators and the future of creator led brands! If you like the Indian Dream's content, please subscribe to the channel! Episode Timeline: 00:00 Influencers and sponsorship deals 03:15 How did Pranav identify the Influencer Marketing opportunity in 2016-17 07:22 Why the Legacy Marketing Agencies failed to identify Influencer Marketing Opportunity 10:02 First Bollywood x Influencer Marketing Campaign - Fukrey Returns 11:45 The Evolution of Influencer Marketing, How do Agencies win new business 19:29 How is ROI calculated for Influencer Marketing 24:13 Shein & MamaEarth Case Study 28:08 How do Creators charge for Campaign 31:04 Influencers becoming celebrities 33:42 Disrupting the micro influencer space 39:22 Why did Pranav double down on Gaming Creators? 45:50 Different Opportunities for Gaming Creators 50:09 Creator-led brands in India If you want to stay updated about our latest episodes or just want to say hi, you can join our No Spam WhatsApp group here: https://bit.ly/3Q0To2K