Crisis to Comeback? Here's Suzlon big marketing plan to rebuild trust and its brand

Why does a B2B company making wind turbines and other renewable energy solution invest heavily in marketing? In this exclusive conversation, Suzlon Group CMO Dharini Mishra, challenges conventional thinking around B2B marketing, branding, reputation, and business growth. She explains why brands cannot rely on products alone, how retail investors have emerged as a key stakeholder group, why Suzlon refreshed its identity after 15 years, and how the renewable energy giant plans to scale its marketing efforts. A candid discussion on trust, brand-building, AI, experiential marketing, and the future of B2B communication. #Suzlon #B2BMarketing #Branding #MarketingStrategy #RenewableEnergy #Advertising #BrandBuilding #BusinessStrategy #CMO #BestMediaInfo