Mai Atafo - The Global Adoption of African Fashion - Panel Highlight

Mai Atafo, Founder & Creative Director, ATAFO talks during the 2020 African Business Conference. African fashion is taking off on a global scale. As the industry is growing with interest in Afro-centric style spreading worldwide, more Africans on the continent and in the diaspora are exploring the fashion business. What different roles can African entrepreneurs play as the industry moves forward? What are the challenges and opportunities related to starting and growing a fashion house in Africa from a design, development, and distribution standpoint? Is it necessary for African fashion brands to target a global audience, or is there enough local demand to sustain the growing industry. Filmmaker: Josue Mpia Contact: [email protected]