Чи треба щось “приймати”, щоб бути топовим креативником?

Community of Meaningful People Choice31: https://choice31.io/lgVnbUN Choice31 Website: https://choice31.io/JPJ3lDH Instagram Choice31: / choice31_education Instagram of Evgeniya Glizer: / evgeniyaglizer Instagram of Igor: /igor_finashkin In the new issue of PROYAV we talk with Igor Finashkin — CEO and Creative Director of I AM IDEA In this interview: – about the myth “creative = pills / energy drinks, – about working with state institutions without compromise and pain, – about narcissism in the creative profession and why it is sometimes even useful, – about green socks as a manifesto “stay yourself, even if everyone thinks it’s strange”. This is a conversation about the profession, adequacy and the ability to keep yourself in good shape without toxic life hacks. About the fact that creativity is not magic. It is work. And preferably sober. Timelines: 00:00 – 00:40 — What is “manifestation” and how creativity works: not about alcohol, but about a clear head and a lot of information. 00:40 – 02:20 — “The refrigerator principle”: to create ideas, you need to fill yourself with experience, people, information. 02:20 – 04:00 — Why brands are afraid to manifest: fear of judgment, the desire to please everyone and loss of identity. 04:00 – 06:00 — Manifestation is honesty: who you are, who you don’t want to be and why it’s important not to try to please everyone. 06:00 – 08:20 — A small brand also has manifestation: the material (meaning) is already inside, the task of marketers is to form it. 08:20 – 10:50 — How to work with state structures: the state should speak human language, not the cliché of “fertile fields”. 10:50 – 13:40 — Why creatives burn out: they create for others, but do not solve their painful topics. 13:40 – 15:40 — How not to burn out: push off from the bottom, restore energy, choose people and actions with mutual exchange.