Cómo realizar un manual de identidad corporativa. Parte 1 completa. El logotipo

How to perform a corporate identity manual. Part 1 complete. 2016 For reasons of bad audio in the videos that make up this series and at the request of some reviews, I decided to improve the audio and merge them into a single video by subject. If you want to see the videos separately (with audio bass) you can follow the following links 1 WHAT IS THE CORPORATE IDENTITY?    • Cómo hacer un manual de identidad corporat...   The world bombards us with too much information for all, and the subject needs this information to make choices multitude of things, where to live, what car to buy, what school to take my children to eat ... All these decisions we go crazy if we did not corporate identity, or what is the same brands. A corporate identity is responsible for a particular brand position in the market, to provide quality and a performance of the company it represents. If this corporate identity meets its objectives and the subject accepts, it will be positioned above other brands that do not or that the subject decides that what it represents is not offered. Thus, the options we have to choose when something is reduced. Corporate identity is not only for business, better or worse may represent a political party, a region, a president, even an entire country. Corporate identity can be as simple as simply a small business stationery, to as complex as an airport services with own vehicles, signs, slogans and promiciones. 2 DESCRIPTION OF THE LOGO    • Manual de identidad corporativa. Descripci...   Within the corporate identity manual we have the logo, I think is the most important part because of the adaptations dependent on other elements. In this video I show by example the importance of a short written to accompany the meaning of our logo or brand, in order to properly support their interpretation description. We can tell a little story that led us to create the logo, where it comes from and how it has come to form. All information we can provide, yes, summarized as much on a page, it will be of great benefit for incorporation into other elements. 3 PROPORTIONS    • Manual de identidad corporativa. Proporcio...   To prevent our logo is distorted with its misuse by third parties in the corporate identity manual should be aware of the correct proportions for proper reproduction, whether in whatever means and with any metric unit used. 4 RESERVE AREA    • Manual de identidad corporativa. Área de r...   Par to display the logo in all its breadth, we must respect margins to help us visualize it correctly without interfering with the adjacent elements. 5 SCALE MINIMUM    • Manual de identidad corporativa. Escala mí...   The need to establish a minimum reproduction size for the logo is not a whim, too small reproduction can pass the image of our company or business unnoticed. 6 CORPORATE COLORS    • Manual de identidad corporativa. Colores c...   The colors are a fundamental part of our image and therefore must reflect the corporate identity manual of the most accurate way possible. Sometimes the color is in charge of transmitting the message we want to give. 7 TYPEFACES    • Manual de identidad corporativa. Tipografí...   It is not advisable to abuse a large number of sources, as this would lead to confusion and undermine the main idea we want. Do not forget that we intend to find something genuine, and for that, the more concretemos things better, if we let the user choose the font manual you want, you can be doing us a disservice. 8 color variants    • Manual de identidad corporativa. Variantes...   Many times we find the problem of how to insert the logo on different projects mainly due to the colors of this. This section tries to solve offering several options to use in each case. 9 DIGITAL MEDIA    • Manual de identidad corporativa. Uso del l...   The logo can suffer color variations when passing their process colors or pantone colors to RGB or hexadecimal color. The best way is to look visually colors that closely, since the mixture of inks can be misleading and produce what we do not want. 10 misuses    • Manual de identidad corporativa. Usos inco...   Based on the logo correctly reproduced, modifications do not want to occur when use is made. If you want to see for the part of the logo in the corporate identity manual full article, you can visit my site by clicking on the link below. http://www.jsolucioncreativa.com/iden...