The Twenty-Four: Mark Parsons and Jacqueline Jacek Conversation

In celebration of Women's Entrepreneurship Day, ATB Chief Economist, Mark Parsons, had a chance to connect with Jacqueline Jacek, Founder of JACEK Chocolate Couture, an award-winning chocolatier and bean-to-bar producer based in Sherwood Park, Alberta. The story of JACEK is a powerful case study in building a business on core values rather than a local commodity, and embracing innovation in today’s ever-changing landscape. Learn more about Jacek Chocolate Couture here: https://jacekchocolate.com