612 - Small Steps, Big Futures: Solving Maternity Care One Happy Baby at a Time

In this episode of Talking HealthTech, Peter Birch speaks with Brendan Tang and Peter Rady from Medicity. Together, they discuss EVE, a digital health platform improving maternity care, supporting parents, and optimising outcomes in the crucial first 2,000 days of life. The discussion covers the strategic framework behind early childhood health, the ways technology can enhance communication between hospitals and clinicians, and how feedback from both clinicians and families drives EVE's development. They also explore the real-world impact of the platform, including how one Melbourne hospital reduced maternal hypertension and hyperemesis admissions by 50%, the economic case for early intervention, and why getting the first 2,000 days right has consequences that reach well beyond the maternity ward. The conversation also touches on the importance of building support networks that extend beyond the mother, and the challenge of scaling digital solutions equitably across communities. Looking further ahead, Brendan and Peter R share their vision for what prevention-focused perinatal care could look like at a state and national level. Key Takeaways 🍼 Focusing on the first 2,000 days, from conception to age five, can transform a person’s lifelong health and reduce social and economic burdens. 📱 EVE delivers hospital-curated information, communication tools, and community support directly to parents via a mobile app, improving engagement and health outcomes. 🏥 Maternity hospitals using EVE have seen up to a 50% reduction in maternal health admissions from early intervention based on remote monitoring and direct messaging. 🤝 EVE adapts and evolves based on ongoing feedback from parents, clinicians, and healthcare systems to address real-world needs. 🌏 The next steps for EVE involve expanding beyond individual hospitals to state and country-wide implementations to maximise impact. Timestamps 01:03 - Medicity’s evolution and focus 02:21 - The “First 2,000 Days” strategy 03:44 - Tools to improve early years 06:07 - Brain development importance 12:19 - Hospital outcomes with EVE 16:46 - Community and loneliness support 19:38 - Appointment and immunisation tools 22:33 - Building based on feedback 28:03 - Scaling EVE state and nationwide Check out the episode and full show notes on the Talking HealthTech website. If you’re enjoying the show and want access to exclusive healthtech discussions, meetups, and member-only content, you can learn more about becoming a THT+ Solo Member here: talkinghealth.tech/solo_shownotes And if this episode was useful, leaving a review or sharing it with someone in the industry always helps.