From $0 to $100M in Hotels - The Playbook Nobody Talks About | Sujay Mehta

Hotels aren’t valued like houses—and that changes everything. Rich sits down with Sujay Mehta, who owns and controls nearly $200M in hotel real estate, to break down how he scaled from zero into branded and boutique hotels across multiple markets. This isn’t theory—it’s operator-level strategy. The conversation covers the real difference between boutique and branded hotels, how franchise fees actually work, and why increasing net income—not comps—is the key to forcing appreciation. Sujay also explains how small levers like pet fees, amenity fees, revenue management, and operational control can create millions in added value. They dive into why many hotel owners are aging out, how Airbnb regulation is shifting demand back to hotels, and why self-operating gives serious investors a competitive edge. This episode is a practical blueprint for anyone looking to understand how hotels really scale—and where the next wave of opportunity is forming. Connect with Rich on Instagram: @rich_somers Interested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more. Interested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call. Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.