The Rules of Culture: How To Lead With Vision – Rich Wilkerson Jr.

In this message from Grow Leader Conference 2025, Rich unpacks the idea that leadership isn’t just about what you say, but what you do. He talks about designing a healthy culture within teams and organizations, and why it's crucial for both building and sustaining momentum along the journey. Culture isn’t created by accident—it’s shaped by what we allow, what we correct, and what we celebrate. If you don’t confront it, you’re choosing to live with it and if you don’t honor it, you’re risking losing it. Stay tuned to all of Rich’s latest content: https://www.richwilkersonjr.com Listen to this episode on Spotify: https://open.spotify.com/show/5irnf5x... Listen to this episode on Apple Podcasts: https://podcasts.apple.com/us/podcast... Follow Rich on Instagram:   / richwilkersonjr   Follow Rich on TikTok: https://www.tiktok.com/@richwilkerson... 00:00:00 Intro 00:04:14 What is culture? 00:08:35 Culture Rule 00:11:20 Who is your church? 00:13:39 The Rule of Culture 00:23:28 Confrontation has an expiration date 00:30:08 What you celebrate gets repeated 00:30:41 The importance of encouraging 00:34:45 Culture rules 00:41:38 Galatians 6