Why Nike Air Jordans Are So Expensive | So Expensive

Air Jordans retail and resell at higher prices than the average basketball sneaker. The high prices come from how the company makes and markets its iconic sneakers. The brand has a rich history, and its Air Jordan 1 is widely credited as the catalyst for sneaker-culture. MORE SO EXPENSIVE CONTENT: Why Supreme Is So Expensive | So Expensive    • Why Supreme Is So Expensive | So Expensive   Why Birkin Bags Are So Expensive | So Expensive    • Why Birkin Bags Are So Expensive | So Expe...   Why Pink Himalayan Salt Is So Expensive | So Expensive    • Why Pink Himalayan Salt Is So Expensive | ...   ------------------------------------------------------ #Sneakers #AirJordans #BusinessInsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit us at: https://www.businessinsider.com Subscribe:    / businessinsider   BI on Facebook: https://read.bi/2xOcEcj BI on Instagram: https://read.bi/2Q2D29T BI on Twitter: https://read.bi/2xCnzGF BI on Amazon Prime: http://read.bi/PrimeVideo Why Nike Air Jordans Are So Expensive | So Expensive