Google Ads Has Changed (This Is What Works Now)

🚀 Apply To Work With My Agency (RedMelon): https://www.redmelon.io/apply?utm_sou... ______ 🤝 Connect With Me Instagram:   / frankagui.redmelon   ______ Google Ads has changed, and most eCommerce brands are still running accounts like it’s 2022. In this video, I break down the exact Google Ads strategy we used to turn a poorly optimized account into over $100K in revenue in just 30 days, hitting a 4.2 ROAS with a clean, scalable setup. I walk through the five most common mistakes we see in Google Ads accounts today, including broken conversion tracking, poor goal setting, and missing first-party data signals. You’ll see how we fix tracking inside Shopify, how we feed Google better data using customer lifecycle optimization and audiences, and how we decide whether campaigns are actually profitable. This video is for eCommerce brand owners running Google Ads who want more control, better ROAS, and a strategy that actually matches how Google Ads works today. If you’re spending budget but struggling to scale profitably, this breakdown will show you what to fix and why it matters. ⏱ Timestamps 00:00 Intro: The "Hidden" Mistakes 00:23 $100k Case Study: 4.2 ROAS Proof 01:22 Step 1: Fixing Conversion Tracking (Shopify vs. GA4) 03:56 Step 2: Optimization: LTV vs. AOV 05:12 Step 3: Audience Signals & First-Party Data 09:17 Step 4: Calculating Break-Even ROAS Targets 12:00 Step 5: The Modern Structure (Search + PMax) _______ 👍 Found this helpful? Drop a like and subscribe for more Facebook Ads and Google Ads scaling strategies.