Todd Francis: Living Proof Radio. Ep.188

Full episode on Patreon. Todd Francis is a renowned artist, perhaps best known for creating the Anti-Hero Skateboards eagle logo, one of the most recognized symbols in skateboarding. His work often combines humor, social commentary, and a gritty aesthetic, resonating deeply with skaters who embrace skateboarding as a countercultural expression. The Anti-Hero eagle logo, designed by Todd Francis, encapsulates the brand's identity: raw, uncompromising, and steeped in skateboarding’s punk ethos. The design is simple yet powerful, featuring a fierce eagle clutching a ribbon with the brand name. The eagle logo is instantly recognizable, even beyond skateboarding. Anti-Hero was founded by Julien Stranger in 1995 as a response to the corporatization of skateboarding. It was during the early days that Todd Francis began doing art for Anti-Hero. The eagle logo became a badge of honor for skaters who aligned with the brand’s ethos of rejecting the mainstream, instead embracing the rebellious, street-level essence of skateboarding. Anti-Hero's early skate videos, such as Fucktards (1997), Cow (1998), and Cash Money Vagrant (2003), are revered for their cultural impact on skateboarding. These videos embraced a no-frills aesthetic, authentically focusing on the raw realities of skateboarding. Todd Francis’s artwork can be seen in all of Anti-Hero’s videos alongside legends like Julien Stranger, John Cardiel, Tony Trujillo, Frank Gerwer and Peter Hewitt. The artwork of Todd Francis has left a lasting impact on skateboarding culture, inspiring a generation with flashing memories of Todd’s artwork side by side a stylistic approach to street and transition skating.   / livingproofnewyork   http://livingproofnewyork.com