In the Room Where it Happened: Eryn McMahan of Longhorn Sports Properties on Creating a Sonic Boo...

Sports business is built on big transactions. In this new feature of the Sports Business Conversations podcast, we’ll take a close look at how some of these transactions came to be. It’s called “The Room Where It Happened”, and in it, we’ll deconstruct a recent sports transaction with the person who helped put all the pieces together. This time, Eryn McMahan (  / eryn-mcmahan-9229aba  ) of Longhorn Sports Properties (https://www.learfield.com/partner/lon...) and Learfield is taking us into the Room Where it Happened, where she’ll pull back the curtain on the partnership she crafted with Humann to put their brand on every single one of the Longhorns playing surfaces (https://texaslonghorns.com/news/2025/...) . ABOUT THIS PODCAST The Sports Business Conversations podcast is a production of ADC Partners (https://ADCPartners.com) , a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved. YOUR HOST Dave Almy (  / davealmy  ) brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners (https://ADCPartners.com) . FOLLOW US Here's where you can find us: • LinkedIn: adc-partners (  / adc-partners  ) • Instagram: adc_partners_podcast (  / adc_partners_podcast  ) • Threads: adc_partners_podcast (https://www.threads.net/@adc_partners...) • Youtube: @adcpartners (   / @adcpartners  ) • Homepage: adcpartners.com/podcast (https://adcpartners.com/podcast)