Por Que Casas Brasileiras São Frias no Inverno

UGREEN produces content about sustainability in construction and helps professionals and companies put it into practice. Vote for UGREEN in the iBest 2026 Award! Your vote helps us bring sustainability with technical criteria to more and more people: https://app.premioibest.com/votacao/m... Below you will find everything about our consulting services, events and courses. EVENTS: On May 15th, in Curitiba, UGREEN will hold "Who Will Build a Different Brazil?" Secure your spot: https://ugreen.com.br/evento2026 CONSULTING SERVICES: Brand Consulting: https://www.ugreen.com.br/marcas Sustainable Construction Consulting: https://www.ugreen.com.br/construcoes COURSES: Regenerative Architecture: https://go.ugreen.com.br/curso-regene... Low-Impact Material Specification: https://go.ugreen.com.br/curso-materiais Sustainable Retrofit: https://go.ugreen.com.br/curso-retrofit Energy, Thermal and Lighting Simulation for Buildings: https://go.ugreen.com.br/simulacao All UGREEN courses in a single access: https://go.ugreen.com.br/pass SPONSORSHIPS: Want to sponsor the UGREEN channel or promote a sustainable product or brand? https://go.ugreen.com.br/marca FREE RESOURCES: Free News Broadcast List: https://go.ugreen.com.br/transmissao Weekly Newsletter: https://news.ugreen.com.br Follow us on Instagram for exclusive content:   / ugreen_br   Why are Brazilian homes so cold in winter? The answer isn't the climate and it's not a lack of technology. It's the economic decisions, the construction materials, and the production model that have shaped the construction industry in Brazil over five centuries. In this video, I analyze the material origins of the Brazilian residential thermal problem, from colonial rammed earth and adobe architecture to the hollow ceramic brick that dominated the market in the second half of the 20th century. The "baiano" brick, that hollow block found in the walls of almost every popular Brazilian house, didn't become the standard because it was the best material available. It became the standard because it was lighter, cheaper to install, and easier to cut into for piping. Thermal inertia, which is the wall's capacity to store and release heat, was sacrificed to speed up construction and increase profit margins. Brazilian Modernism also plays a role in this. The architecture of Niemeyer, Artigas, and their contemporaries was brilliant for the hot and humid tropical climate, but it created a construction culture based on permeability, glass, and permanent ventilation. When this model was applied in Curitiba, Porto Alegre, and the highlands of the Serra Gaúcha region, the result was a stock of buildings that function as radiators for heat loss in the winter. I also analyze the role of technical standards: how NBR 15220 mapped Brazil into bioclimatic zones and how NBR 15575 transformed thermal performance into a legal obligation, with the 2021 version requiring annual simulations of 8,760 hours in EnergyPlus that brutally expose the inadequacy of traditional construction systems. And finally, I conclude with the calculation that nobody wants to make: the R$50 electric shower that solves the individual problem creates a peak demand that consumes 26% of all electricity in Brazil at certain times during winter. A poorly insulated house is not just a comfort problem. It's a national energy infrastructure problem.