Why Nikon Is Secretly Abandoning Full Frame (And What To Buy Instead)
In Nikon's own financial documents, the company told investors that APS-C is outperforming full frame in market trends. Their 2025 launch slate reflected that reality. The marketing did not. This video follows the money — and identifies the five Nikon cameras where the gap between marketing and reality is most visible. What you will learn: What Nikon told investors about APS-C vs full frame in their own financial filings Why Nikon's imaging division saw a 49 percent earnings drop despite selling more cameras The two Nikon cameras Amateur Photographer removed from their recommendations in late 2025 Why the Z5 II is the right choice for some photographers — and the wrong choice for others What happens to the Z7 II when the Z8 price drops The entry-level Nikon with the same autofocus processor as the flagship bodies The camera RTINGS ranked as the best mirrorless overall in 2026 This video is for informational purposes only and does not constitute professional advice. All information is drawn from publicly available sources including manufacturer financial filings, published reviews, and independent testing. Camera names are referenced solely for the purpose of consumer commentary and education. The camera market continues to evolve and some information may change over time. SOURCES Yahoo Finance — Nikon cheap cameras selling well profit down https://finance.yahoo.com/news/nikon-... Nikon Rumors — Nikon FY2026 financial results https://nikonrumors.com/2026/05/08/ni... TechRadar — Biggest Nikon camera rumors for 2026 https://www.techradar.com/cameras/mir... Amateur Photographer — Best Nikon cameras 2026 https://amateurphotographer.com/buyin... Photography Talk — Best Nikon cameras 2026 https://www.photographytalk.com/best-... Photography Life — List of all Nikon cameras 2026 https://photographylife.com/nikon-cam... New video every week. Subscribe: / @camerabreakdown
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