#34 - Steve Perez | From Global Drinks Magnate to Rally Champion

Steve Perez is a self made British drinks entrepreneur from Chesterfield, UK. From helping at his Dad’s pub as a teenager, and working for local brewery Tetley’s, he launched Global Brands, building it into a £90 Million pounds (GBP) business with brands such as Kick Energy Drinks, VK Vodka Mixes, Amigos Tequila Beer, Franklin & Sons Tonics and the original Hooch alcopop, all sold across the UK and sixty-plus countries. Steve also owns the boutique Casa Hotel in Chesterfield together with Peak Edge Hotel and Red Lion Restaurant and pub, which his Father original owned. He is four-time National and Historic Rally Champion with a fabulous collection of cars including; Marcus Grohölm’s 2007 WRC Rally winning Ford Focus, a Hannu Mikkola / Arne Hertz / Michelle Mouton 1985 Audi Sport Quattro A2, various Porsche 911’s, a Ferrari 12Cilindri and his beloved Lancia Stratos rally and road cars. Steve can be found at:    / @stevejgperez     / stevenjgperez   https:x.com/StevenJGPerez Steve Perez Rally Team: https://www.facebook.com/profile.php?... Seb Perez   / sebperez66   Don't Lift Off Podcast   / dontliftoff      / @dontliftoff     / dontliftoff   https://dontliftoff.com The full podcast is also available on all main podcast platforms (Apple, Amazon, Spotify, etc). https://linktr.ee/dontliftoff #DontLiftOff #Podcast #StevePerez #StevePerezRallyTeam #KickEnergyRallyTeam #BTRDA #BritishHistoricRallyChampionship #cars #car #Ferrari #12Cilindri #LanciaStratos #lancia #stratos #audiquattro #Porsche911Rally #FordFocusWRC #WRC #1970s #1980s #1990s #2000s #GlobalBrands #VKDrinks #VKVodkaKick #AmigosTequilaBeer #KickEnergy #Hooch #farming #jeremyclarkson #Rallying #RACRally #Rally #MikeWilds Chapters 00:00:00 - Coming up... 00:01:33 - Intro 00:03:56 - A tour of the estate...and the rally stage! 00:10:22 - The Toys... 00:11:10 - 2007 WRC Focus - Marcus Grönholm 00:12:12 - 1985 Audi Sport Quattro A2 - Hannu Mikkola / Arne Hertz / Michelle Mouton 00:15:59 - Lancia Stratos story 00:18:26 - Seb Perez' Ginetta Junior 00:19:05 - 1974 911 Carrera RS 00:21:02 - Ford Escort Mk2 00:23:34 - Porsche GT3 Touring 00:24:07 - Ferrari 12Cilindri 00:26:10 - Stratos heaven... 00:26:51 - The Farm 00:28:47 - Dansport 00:29:48 - The RAC (Roger Albert Clark) Rally 00:36:33 - Highland Cows and the garden 00:37:36 - Mike Wilds: A Formula One Driver...and a Helicopter Instructor! 00:39:45 - Racing vs Rallying 00:43:17 - The Red Lion Pub & Restaurant...NO LABOUR MP'S! 00:44:59 - Getting into selling drinks 00:47:21 - The idea behind VK 00:49:00 - Starting in rally co-driving 00:52:55 - The art of co-driver timing 00:56:48 - Chris Wood & Pro-Drivers 00:58:42 - The story about the Rally Of The Inca's, Peru 01:11:21 - Issues with Historic Rallying & 4WD's 01:16:06 - Challenges with the Stratos 01:17:33 - The fire 01:24:02 - POLITICS - UK Government hospitality rates 01:27:34 - Business people and politics - Trump's revolution? 01:30:21 - Inefficiencies of government vs business leaders 01:34:49 - Why do business people not get more involved? 01:39:15 - Family run businesses and inheritance tax