How This Gen Z Founder Raised $11 Million To Build The AI-Powered Closet From 'Clueless'

Nothing to wear? Check out Alta, Jenny Wang’s AI-powered stylist and shopping app. Upload photos of items you own (or recent shopping receipts) to create a digital closet. The New York–based startup will then list outfit suggestions or—and this is where Wang hopes to make money—recommend new stuff to buy based on the weather, season and occasion. “Fashion is so interesting from a data perspective,” says Wang, a Harvard-trained engineer. “Alta is both utilitarian in that it helps you decide what to wear and buy, but it’s also just aspirational.” Amid the sea of AI-powered closet startups, Alta is backed by both venture and fashion heavyweights, including Menlo Ventures, which led the company’s $11 million seed round in June, LVMH-backed Algaé Ventures and Michelle Obama’s stylist, Meredith Koop. Read the full story on Forbes: Subscribe to FORBES: https://www.youtube.com/user/Forbes?s... Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership... Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter:   / forbes   Forbes Video on Instagram:   / forbes   More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.