Get the Job Done: Fatherhood, Graft & Going It Alone | The Parent Playbook with Freddy Craze

If you've ever met someone and just known they're built different — that's Freddy Craze. Freddy is a businessman, a son, a boyfriend, a brother — but ask him who he is, and the first thing out of his mouth is Lenny's dad. And that tells you everything. At 25, with a newborn and a head full of unexecuted ideas, something clicked. He borrowed £8k from his mum, set up a machine on a farm, and started knocking on doors asking strangers to take a chance on him. Most said no. He kept going anyway. That same grit now puts his merchandise on some of the biggest tours in the world — Beyoncé, Drake, Sabrina Carpenter. But this episode isn't just about the wins. It's about the 16-hour days and the guilt that comes with them. The promise he made to show up differently for Lenny than his own dad did for him. And learning — eventually — that presence is the one thing money can't buy and kids never forget. Oh, and Kizzy drops in with her question. Freddy's answer might be our favourite moment yet. 🥹 This is The Parent Playbook by Trybe. And this week, the playbook is simple — get the job done. Episode Chapters 0:00 Cold open 0:28 Welcome to The Parent Playbook 1:16 Who is Freddy Craze? 3:05 Bringing kids into the business 4:01 How Lenny changed everything 6:14 Every child is different - routine is key 8:04 Freddy's upbringing - mum vs dad 10:13 Being a wild child and learning boundaries 11:07 Moving out of the city for Lenny 13:01 What does Freddy actually do? 15:27 The family legacy - 52 years in the making 17:52 Leaving school at 15 and finding his way 19:19 Starting from scratch - the shed on the farm 22:43 Going from one-man band to having staff 23:43 Fear of rejection and just doing it anyway 24:29 The secret? Failing forward 30:03 Raising Lenny right 30:50 The Kizzy Question 33:22 Screen time and keeping kids in the real world 36:13 Advice for new dads starting a business 39:08 Go all in and get the job done 42:37 Outro