The Hyperlocal Touch System Behind a 98% Referral Business | Amanda Furman | MREA Podcast #143

Amanda Furman never wanted to be in sales. In fact, when she looked at career options after 10 years at home with her kids, “no sales” was at the top of her list. Then she found real estate. Today, Amanda runs a 120-unit business in Appleton, Wisconsin, with more than $30 million in annual volume, and 98% of it comes from repeat and referral business. She has never bought a lead. Instead, she built a simple, human, hyperlocal system around her database, her community and the people she already loves serving. In this episode, Amanda breaks down her 52-touch program, including a monthly digital newsletter, community coupons, local events and client giveaways. She also shares how her pumpkin drop-off became a signature touch, why her investor seminar led to multiple deals, and how Fox Cities Fridays turned local business spotlights into one of her strongest marketing plays. Amanda’s model works because it feels real. It is built on service, not sales. It gives before it asks. And it proves what Gary Keller has always said: Your database is your business. We talk about: [00:00] Why Traditional Marketing Felt Archaic [01:49] Amanda’s Path From Teaching to Real Estate [06:05] The 98% Repeat-and-Referral Business Model [11:49] Investor Events, Client Parties and Community Touches [22:02] Fox Cities Fridays and Hyperlocal Social Media [27:54] How Does Amanda Use Google Reviews to Shape the Client Experience? Links & Tools from This Episode: Read Talk Triggers by Jay Baer and Daniel Lemin: https://www.talktriggers.com/ Email Amanda: [email protected] Connect with Amanda Furman on Instagram:   / amanda.furman.home   Connect with Amanda Furman on Facebook:   / amandafurmanre   Check out Amanda Furman’s website: http://amandafurman.com Order the Millionaire Real Estate Agent Playbook | Volume 3: https://kwredlabel.com/products/milli... Produced by NOVA: https://novapodcasting.com/ This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information. WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.