Dupe Olusola: Core Values, Leadership & Navigating A Personal Brand in Corporate | Women Unlimited

How do you build a powerful corporate career, negotiate your value, and lead through crisis without losing yourself? In this episode of Women Unlimited, Arese Ugwu sits down with Dupe Olusola, former CEO of Transcorp Hotels Plc, to talk about women in corporate leadership, personal branding, salary negotiation, emotional intelligence, and what it takes to deliver results at the highest level. Dupe shares the story behind her leadership journey at Transcorp Hotels Plc, including navigating the COVID-19 crisis, rebuilding revenue, leading teams through uncertainty, and helping drive one of the most impressive corporate turnarounds in Nigerian hospitality. She also opens up about why personal branding matters for corporate women, how to build visibility without competing with your boss, and why competence alone is no longer enough for leadership. This conversation also explores themes from Lara Unlimited, including what happens when a high-performing woman is denied a promotion, how women can articulate their value, negotiate better pay, recover from workplace mistakes, and build financial power through smarter investing. In this episode, we discuss: – Dupe Olusola’s leadership journey at Transcorp Hotels Plc – How Transcorp Hotels navigated COVID-19 and business recovery – Women in corporate leadership and boardroom visibility – Why personal branding matters for corporate women – How to build a personal brand inside a corporate environment – How women can negotiate better pay at work – Why competence alone is not enough for career growth – How to articulate your value to your employer – Emotional intelligence in the workplace – What to do when you are overlooked for a promotion – How to handle workplace disappointment without burning bridges – Why women need mentors, sponsors, and a strong professional tribe – Investing, financial power, and building wealth as a corporate woman Tell us in the comments: What matters most for career growth — competence, visibility, relationships, or personal brand? 00:00 Welcome to Women Unlimited with Arese Ugwu 00:35 Meet Dupe Olusola, Former CEO of Transcorp Hotels Plc 01:30 The Numbers Behind Dupe Olusola’s Corporate Baddie Status 03:00 Lara Unlimited and Women in Corporate Leadership 05:00 Why Personal Branding Matters for Corporate Women 09:30 Core Values, Voice and Vision in Personal Branding 11:30 Leading With Purpose, Excellence and Impact 14:00 Taking Over Transcorp Hotels During COVID-19 19:00 Building Local Tourism in Abuja 29:30 How Women Can Negotiate Better Pay at Work 34:30 How to Articulate Your Value to Your Employer 37:00 Using Results and Business Impact to Negotiate 52:30 Building a Personal Brand Inside Corporate 1:06:00 Why You Are Not in Competition With Your Boss 1:08:30 Leadership, Service and Knowing When to Step Back 1:11:00 Lara Unlimited: When a High-Performing Woman Is Denied a Promotion 1:32:00 Choosing an Investment Portfolio 1:35:00 Why Women Need to Take Smarter Financial Risks 1:37:30 Final Reflections on Women, Leadership and Being Unlimited Join the Women Unlimited Community - discord.gg/YkNHXHt8Hs _______________________________________________________________ For full episodes of The Smart Money Tribe Podcast, subscribe to our channel: https://bit.ly/35Kw2ZF 🎙️ Listen to The Smart Money Tribe Podcast: https://bit.ly/461SyKT 🎙️ Shop the Smart Money Woman & Smart Money Tribe Books: https://amzn.to/2LxsQK5 https://amzn.to/3oYrQNq 🎙️ Learn more about the show: https://bit.ly/3N0enC8 🎙️ Tap in for more Smart Money Talk: [#TheSmartMoneyWoman](https://www.youtube.com/hashtag/thesm...) 🎙️ STAY Connected to #TheSMTribe   / smartmoneyarese     / thesmartmoneytribe     / thesmartmoneywomantv