Johnnie Walker NO era un genio: la estrategia que lo convirtió en una leyenda. Con Nico Aimetta.

In this episode, we talk with Nico Aimetra and Augusto Berard about the true story behind Johnnie Walker, how a brand can grow without relying on a "genius," and what lessons it offers for sales, business, and positioning. We discuss strategy, perceived value, brand building, and the decisions that transform an ordinary product into a global benchmark. Subscribe for more conversations about business, sales, and entrepreneurship.