Is Muscle Masculinity's Oldest Scam - Dr Conor Heffernan

Historian Dr. Conor Heffernan traces how muscle became synonymous with manhood - from Ancient Greek gyms to fascist fitness, Sandow, and modern steroid culture. Is the "crisis of masculinity" just history's oldest marketing trick? Follow Conor's excellent long running blog, "Physical Culture Study" - https://physicalculturestudy.com