Understanding Audiences in a World That Won't Slow Down

In this episode of The Flynn Effect, Heather Riexinger sits down with Kristin Balliet, Account Director at Flynn, to discuss what it takes to truly understand today's audiences in a world that moves faster than ever. They explore how marketers can build trust in complex industries like healthcare and financial services, uncover what motivates consumer decision-making, and adapt research, strategy, and collaboration practices to keep pace with changing expectations.